Aerospace & Defence Consulting · Canada

Canada is funding more aerospace and defence than it can sell, staff or supply. We fix all three.

What we do

Canada is short of people, and hard to get into.

One network behind all three.

For Canadian companies

GTM, Sales and Channel/Distribution

Your product is strong. Your sales engine is not. We build the channel, the partners and the motion that gets it adopted fast.

See how we build it →
For companies abroad

Market Entry

You sell into aerospace in Europe, the US or Asia and want to sell here. We find your route in.

See the route in →
For employers

Talent

The engineer you need is employed, isn’t looking, and won’t answer a job ad. Give us a week and we’ll know who they are.

How we find them →
$63B
defence spending in ten months. Committed to 3.5% of GDP by 2035.
70%
of federal contracts targeted at Canadian firms. Primes carry obligations they must satisfy.
12
submarines, the largest procurement in Canadian history. Contracting closes end of 2027.
How we work

Every engagement starts with a Needs Assessment.

Most of the value is in getting the question right.

Assess We find what is really blocking you. A person, or a route to market. Often not the one you came in with.
Scope Written scope and fixed fee before work starts. If we are not right for it, we say so.
Deliver Named firms, named contacts, the specific people. Most clients leave the handover call with three names to email.
Subhav Arora, founder of DEFCA
Subhav Arora · Founder · LinkedIn
Who you are dealing with

I already know who to call.

Ten years in industrial and technical sales. Distribution, channel, national accounts, marketing. The last two inside Canadian aerospace and defence, running a national distributor channel. Same lesson, over and over. The org chart isn’t the buying process, and the person who can move a decision is rarely the one who answers your first email.

So I know what guessing costs you. A quarter on the wrong contact. An engineer you needed in March who starts in September. Canada is committing to programs faster than it can staff them, and the people worth having are off the market within weeks.

DEFCA is built to move. You reach me directly and get an answer the same day. The network already exists, so we start from names instead of a search. Every engagement ends with people you can email on Monday, not a report you still have to act on.

Engagements
Needs AssessmentWhere every engagement starts.
Channel & GTM SprintA working sales motion, named partners, a pipeline you can run.
Talent MapThe whole field before you commit to it.
Market EntryYour route into the Canadian market.
Capability StatementDownload the one-page PDF ↓
Talk to us

Start with a
conversation.

Twenty minutes, no pitch. Tell us what you are trying to sell, hire or launch in Canada, and when you need it. If we are not right for it, we will point you at someone who is.